1 simple idea.
Changed the printer toner without anything exploding.
Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend it or make light of it? Backtrack or move confidently forward and ignore the fuss?
Since the logo has some similar elements to ours, we thought it was time to weigh in.
Here at The Idea Blog, we surveyed our Art Director, Junior Designer, Interactive Director, Account Coordinator, and CMO, asking each team member three questions. Now, for the highly scientific study results.
What does it look like?
“I see a pair of testicles crossed with a paper clip.”
“A woman’s breasts or an alien in a head lock.”
“A ball sack or some boobs”
“Butt and anus”
“An upside down heart. A pool rack gone awry.”
Keep it or toss it?
“Keep it & change the color?”
Any other thoughts?
“Paper clip testicles.”
“I don’t know what they do and this doesn’t give me any clues as to what that is. If it’s to be mysterious, they win. Needs something to support it, such as tagline or positioning line. And the all lower case type makes it even more difficult to decipher. ”
“What the heck does that have to do with airbnb?”
“That shade of pink/corral brings the anatomy connotations. I think they would have been safe with a different color within that palette — lime green, sky blue, etc. But hey, I’d still keep it.”
“I don’t get it. I have no idea what it is – the symbol or airbnb”
The first thing we realized was: apparently not everyone knows what Airbnb is. In this respect, hey — at least they are getting some press!
On the flip side, most of us thought it looked like some form of human genitalia and would just toss it.
Their move. Just please don’t tell us our own beautiful, line-drawn logo is compromised by “the bélo.” We were here first. With it right side up. And inside a freaking head.
As folks who do a lot of responsive design and logo work – usually separately – we love this project by London-based designer Joe Harrison.
Harrison imagines six major corporate logos within a responsive design framework – so, as the user’s browser window shifts, so does the logo itself. Usually responsive design just means shoving text down to fit the window size, or re-stacking design elements on a webpage, but projects like these demonstrate the innate flexibility (and fun) within the concept.
More coverage from Fast Company here.
As a small group, we take pride in our ability to do great work with big clients. It’s no accident. Amazon CEO Jeff Bezos called it the “two pizza rule”: if a team can’t be fed by two pizzas, it’s too big. In “The Science Behind Why Small Teams Work More Productively” over at Entrepreneur Magazine, check out some of the reasons why groups of 4-9 people work most effectively. (Full disclosure: we’re at 8.)
In advance of today’s game against Belgium, please enjoy this complementary patriotic graphic.
Courtesy of LogicTrail design center forward MdHP. Go USA Men’s National Team!!
Google recently announced it’s getting into the domain business. Is this a good idea, or just one step closer to an internet monopoly? Latest information puts the price point at about $12, including free private registration and the ability to forward email to your Gmail account. If this price point holds true, Google will be in direct competition with companies like GoDaddy — its former partners.
If you’re a big Google supporter than this will be great news! For the rest of the web services industry…
More from Mashable.
Things we like:
- Less is more. Faced with the daunting challenge of merging these two major brand marks, it would have been easy to overthink this — or overdesign it. Going with a simple wordmark allowed them to retain certain aspects of brand equity — name, colors — without muddling the matter. Just think — it could have ended up like this: Or this. Or this.
(Credit: Digital Book World)
2. Color. A huge piece of what allows the simple wordmark above to work so well is a bold choice in color: choosing to go all-in on Penguin orange and black. It’s unquestionably the strongest brand asset, as far as colors go, between Penguin and Random House (and all their sub-brands).
3. Font. Nice font choice. Subtle, sophisticated, literary, just a little bit quirky.
4. This video introduction.
Overall: Well done, Penguin Random House. It’ll only be slightly awkward to say for the next few years. (Anyone for Random Penguin House? Anyone?)
High level rebranding work is some of our bread and butter. We’re immersed in that process daily, with a number of clients — so we like to keep track of what else is going on in the industry. From visual to messaging, market analysis to creative — who’s doing what? And where’s the really great work?
Here are three big companies that just announced some major tweaks to their brands: Hootsuite, which went way simpler on color (to emphasize their growing maturity); Penguin and Random House, who had to solve the difficult question of a brand merger (how to preserve the brand equity of each?); and the iconic Ronald McDonald (did McDonald’s miss an opportunity, here?)
Later in the week, we’ll review these rebranding efforts in a little more detail. Stay tuned!
We wanted to share this brilliant 90 second spot, from Welcome.us‘s campaign to kick off the inaugural Immigrant Heritage Month. (How did we not have one of these already?)
Awesome, simple concept; great writing; perfect execution. Kudos to the EVERDREAM, the digital studio behind it. Small agencies for the win.
More from Fast Company here.