ANAR Foundation · Only for Children
For the Spanish child advocacy group, ANAR, Agency Grey created this brilliant ad using lenticular printing to deliver two different messages based on the readers vantage point. In effort to help children who suffer from child abuse the ad looks and reads different to children or anyone under 4 foot 3 than it does to most…
Read MoreEvian · Baby & Me
Here’s a fun fact. In 1935 Evian was first recommended as a perfect water for babies. Staying true to Evian heritage, agency BETC produced “Baby & Me” for Evians new Live Young campaign. After being live for a little over a week the TV spot has gained over 30 millions views and is a great…
Read MoreNissan · Vases
Innovative car ads are an obscurity in ad world and tend to follow the same guidelines. The ingredients are the same and typically feature a shot of the vehicle as the centerpiece accompanied by some attractive copy and statistics to highlight a new feature and beef up the brand. Agency Lew’LaraTBWA of Brazil took a…
Read MorePictionary · Quick Draw Wins
The quick draw always wins in Pictionary and this clever series of ads from Ogilivy Malaysia is a winner too. It’s simple, effective, and the idea is brought to life with awesome illustrations. This series is a new installment of their award winning ads from 2011. You can see both sets in the gallery below….
Read MoreCharmin · Baby Got Back
Sir Mix-a-Lot’s “Baby Got Back” returns to the marketing world in this new campaign for Charmin. It’s far from what we’d expect from the Charmin brand but it works for this campaign. The commercial starts out with a do not disturb sign over the handle of a bathroom door then cuts to 3-D bear breaking…
Read MoreGo Outside · Digital Prison
Go Outside, a Brazilian publication, released this powerful image driven campaign for a recent issue of their magazine. Go Outside features stories covering recreational, extreme, and performance based outdoor activities. In the ads an iPhone, computer mouse, and clock are skillfully transformed into lifelike prisons and represent the obsessive attachment we have to our modern day…
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