idea blog

Marketing commentary for better. Or worse.

13 Apr '13

Baygon: Revenge

Most insecticide ads communicate their product quality with super aggressive bug eliminating artwork. For Baygon Bug Spray, ad agency Zea BBDO took a different approach and used some crisp photography for Baygons new campaign. The ad reads “treat them as they treat you” with a close up of a wasp, mosquito, and ant getting a taste…

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12 Apr '13

Dove Men + Care · Slow

The crew at Ogilvy & Mather poke fun at women’s shampoo commercials in this ad for Dove’s Men + Care shampoo. With strong emphasis on the cliche slow motion, gliding effect you see in most women’s shampoo commercials, you’ll notice every twist, turn, and nod is over embellished but that’s perfect for this ad. Client: Dove’s…

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05 Apr '13

Cuprinol · Whimpering Garden

Good concept, excellent execution, but it’s weird for the sake of being weird. It’s creatively interesting, but slightly misses on the payoff. Client: Cuprinol Agency: 18 Feet & Rising, UK

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03 Apr '13

Xtra Space Storage · Clever Business Cards

Business cards? Really? Yeah, we kind of hate that they still exist, but it’s still a great way to give a strong first impression and stand out a bit. So, when Xtra Space asked ad agency Y&R to develop their business cards, they came up with a clever design to make their business card stand…

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27 Mar '13

Chicken Licken · Orphanage

Painsworth Hill Orphanage isn’t an enjoyable place and from the looks of it every kid there would seize any opportunity to get out. In what appears to be a dream come true, this lucky girl gets that opportunity and hits the jackpot with her new family. They’re energetic, “stylish”, and most importantly happy to welcome her to…

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27 Mar '13

Cologne Zoo · Happy Easter

Making the most of the upcoming holiday, Preuss and Preuss put together three Easter themed advertisements for the Cologne Zoo in Germany. Each ad highlights an egg personified as animals featured at the Zoo. Great timing and complimenting visuals make these ads Yay worthy. Happy Easter! Client: Cologne Zoological Garden Agency: Preuss and Preuss, Berlin,…

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