23
Dec '22
Behold Comic Papyrus, the Worst Typeface Ever
It’s our designer’s worst nightmare. The faux calligraphy of Papyrus plus the gumdrop personality of comic sans, all rolled into one beautiful catastrophe. Merry Christmas, font snobs.
Read More
26
Jan '22
Find Your Better Anything
Introducing our 2015 LogicTrail video. We had fun with this one.
Read More
07
Jan '22
Scroll, Baby, Scroll
Whenever we’re creating a website that asks for some degree of scrolling from the user, clients usually have a number of common concerns. How much of the content will users actually see? How much will they interact with? While conventional wisdom has long held that you want as much of your (important) content as possible “above…
Read More
31
Dec '14
18
Dec '14
What does 2015 hold for Web Design?
As we fast approach 2015, our designers here at the Trail are buzzing about what trends we’ll see in the new year. Flat design or skeuomorphism — or material? How do we want our buttons? Will anyone survive with non-responsive design? Check out this post from Elegant Themes. What do you think?
Read More
23
Oct '14
The Weird, Icky Gender Messaging of Whole Foods’ New Ad Campaign
Earlier today we linked to a great summary of some of the shortcoming’s of Whole Foods’ aesthetically gorgeous new marketing campaign — namely that it still makes them look expensive and pretentious, two things they should probably at this point be trying to avoid. Well, we missed something: the stunningly off gender messaging of some of…
Read More