Viral Watch: Obama Does Gaga.
Okay, this one’s pretty good. Supporting the #getcovered campaign for the Affordable Care Act. Not bad, Barack. Not bad.
Read MoreAliens or Marketers?
If you were marketing the tagline “impossibly advanced” for a tech company, what kind of tactic might you resort to? How about a crop circle: That’s exactly what computer graphics company NVIDIA created to attract attention to their latest mobile processor, the 192-core Tegra K1. Measuring 310 feet in diameter, the circle was mown into a…
Read More2013 Year-End List Fever!
It’s the last Idea Blog entry for 2013, so guess what? It’s YEAR END LIST TIME. Without further ado, our list of…best year-end lists. From the marketing world. 5. Best Print Art of 2013. More art than marketing, but wholly awesome. We had fun looking at these. 4. 5 of the most innovative campaigns. From shareable…
Read More“Misunderstood”: Apple’s New Holiday Ad
This holiday season, Apple has cast itself as a sensitive, misunderstood teenage boy. Watch it here: http://www.youtube.com/watch?v=ImlmVqH_5HM There have been a lot of reactions to the ad, both positive and negative. Here in the office, we have to admit, we were all kind of moved by it. But did we still want our son on his iPhone all…
Read MoreAnti-Marketing Beyonce’s New Album
So, Beyonce’s new (self-titled) album dropped late last week. And the internet exploded. “Bored of the usual process,” the queen of pop/the world decided to skip the usual marathon PR routine and release her newest 15-track offering directly to iTunes. No advance singles. No interviews. No teasers. No fuss. Of course, this minimal approach is…
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