30
Jul '14
Logo Redesign Review: Airbnb
Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend…
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08
Jul '14
The Two-Pizza Rule: Why Small Teams Rock
As a small group, we take pride in our ability to do great work with big clients. It’s no accident. Amazon CEO Jeff Bezos called it the “two pizza rule”: if a team can’t be fed by two pizzas, it’s too big. In “The Science Behind Why Small Teams Work More Productively” over at Entrepreneur Magazine, check out some of the…
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01
Jul '14
World Cup Fever Continues …
In advance of today’s game against Belgium, please enjoy this complementary patriotic graphic. Courtesy of LogicTrail design center forward MdHP. Go USA Men’s National Team!!
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24
Jun '14
Logo Redesign Review: Penguin Random House
Things we like: Less is more. Faced with the daunting challenge of merging these two major brand marks, it would have been easy to overthink this — or overdesign it. Going with a simple wordmark allowed them to retain certain aspects of brand equity — name, colors — without muddling the matter. Just think — it could…
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10
Jun '14
Rebrand Review: Hootsuite, Penguin Random House, McDonald’s
High level rebranding work is some of our bread and butter. We’re immersed in that process daily, with a number of clients — so we like to keep track of what else is going on in the industry. From visual to messaging, market analysis to creative — who’s doing what? And where’s the really great work? Here…
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28
May '14
Massimo Vignelli (1931-2014)
Massimo Vignelli, modernist designer and creator of the NYC Subway map and American Airlines logo, has died. More coverage at The New York Times, Gizmodo, Design Week.
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