idea blog

Marketing commentary for better. Or worse.

11 Dec '13

Viral Watch: “24 Hours of Happy”

          We like what Pharrell’s done here. In what he calls “the world’s first 24 hour music video,” various dancers – professionals and amateurs, celebrities and unknowns (mostly unknowns) – move along to the new single, one at a time, one after the other after the other (after the other). It’s all…

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05 Dec '13

“Radiant Orchid” Is Pantone’s 2014 Color of the Year

Move over, Emerald. There’s a new color of the year in town. From Pantone, our global color authority: “While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman,…

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26 Aug '13

Cokes Introduces New Mini Bottles With 3D Printing Mini Me Campaign

To promote their resized packaging in Israel, Coca Cola teamed up with agency Gefen Team to produce life like, 3D printed figurines of customers through the appropriately titled Mini-Me campaign. The miniature figures were limited to 150 and to be entered to win participants had to download a special mobile app, and create personalized minis…

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05 Aug '13

Back to Vinyl · The Office Turntable

Kontor records and agency Ogilvy developed this brilliant direct mailer to promote Dj Boris Dlugosch’s new track to the advertising industry. Sticking to their roots the mailer was designed to replicate the Dj’s most important tool; the turntable, and arrived with a vinyl record to preview the new track. But how do you play the vinyl…

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19 Jul '13

Strange Samsung Commercial from Iceland Pokes Fun at Apple and iPhones

This Icelandic commercial for the Samsung Galaxy S4 is quite the spectacle. While it’s not as impressive as this S4 Active commercial it’s all the more blog worthy. Set in a desolate field our hero tries to manipulate an apple; the fruit, like an iPhone and from the looks of it he is very disappointed.  Intended to point…

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12 Jul '13

Potato Thins · Hands Free

In this new commercial for Potato Thins our star has no choice but to “Eat it Up”. Whether it’s work or play he can’t keep his hands of this delicious snack and pulls of some impressive feats in the process. Note the disclaimer at  0:07 seconds “FANTASY. Do not attempt. Ever. Thins are delicious, but…

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