Announcing the Finalists for the 6th Annual Shorty Awards (Go Daenerys!)
We’re so glad it’s almost Shorty Awards season. The annual award event, launched in 2008 by tech entrepreneurs Sawhorse Median, honors “the best brands, agencies and professionals on social media.” Today, they announced their finalists for 2014. Categories include “Best Brand on Twitter,” “Best Use of Animated GIFs,” “Best Viral Campaign,” and “Best Use of a Hashtag,” with…
Read MoreViral Watch: “24 Hours of Happy”
We like what Pharrell’s done here. In what he calls “the world’s first 24 hour music video,” various dancers – professionals and amateurs, celebrities and unknowns (mostly unknowns) – move along to the new single, one at a time, one after the other after the other (after the other). It’s all…
Read MoreBack to Vinyl · The Office Turntable
Kontor records and agency Ogilvy developed this brilliant direct mailer to promote Dj Boris Dlugosch’s new track to the advertising industry. Sticking to their roots the mailer was designed to replicate the Dj’s most important tool; the turntable, and arrived with a vinyl record to preview the new track. But how do you play the vinyl…
Read MoreMcDonalds · Customers Create the Best Burgers in the World
McDonalds customers from Finland were challenged to create and name the best hamburger. After filtering through numerous entries the winners were the Hevikana, McSmokey Chili, Nams. The winning burgers and their creators were recognized with a personalized animated spot and print ad. This is a perfect example of how to crowd source creativity and get fans…
Read MoreANAR Foundation · Only for Children
For the Spanish child advocacy group, ANAR, Agency Grey created this brilliant ad using lenticular printing to deliver two different messages based on the readers vantage point. In effort to help children who suffer from child abuse the ad looks and reads different to children or anyone under 4 foot 3 than it does to most…
Read MoreEvian · Baby & Me
Here’s a fun fact. In 1935 Evian was first recommended as a perfect water for babies. Staying true to Evian heritage, agency BETC produced “Baby & Me” for Evians new Live Young campaign. After being live for a little over a week the TV spot has gained over 30 millions views and is a great…
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