idea blog

Marketing commentary for better. Or worse.

airbnb-new-logo
30 Jul '14

Logo Redesign Review: Airbnb

Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend…

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responsivelogos
24 Jul '14

Responsive Logo Design: Can You Recognize These Brands At All Sizes?

As folks who do a lot of responsive design and logo work – usually separately – we love this project by London-based designer Joe Harrison. Harrison imagines six major corporate logos within a responsive design framework – so, as the user’s browser window shifts, so does the logo itself. Usually responsive design just means shoving text down to…

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