idea blog

Marketing commentary for better. Or worse.

06 Jan '14

Aliens or Marketers?

If you were marketing the tagline “impossibly advanced” for a tech company, what kind of tactic might you resort to? How about a crop circle: That’s exactly what computer graphics company NVIDIA created to attract attention to their latest mobile processor, the 192-core Tegra K1. Measuring 310 feet in diameter, the circle was mown into a…

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23 Dec '13

“Misunderstood”: Apple’s New Holiday Ad

This holiday season, Apple has cast itself as a sensitive, misunderstood teenage boy. Watch it here: http://www.youtube.com/watch?v=ImlmVqH_5HM There have been a lot of reactions to the ad, both positive and negative. Here in the office, we have to admit, we were all kind of moved by it. But did we still want our son on his iPhone all…

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