idea blog

Marketing commentary for better. Or worse.

01 Jun '13

Ryan Lee Chiropractic · Gentle Comfortable Professional

Rhett and Link are at it again with their latest ad for Ryan Lee Chiropractic Center. It’s goofy, entertaining, and oddly alluring. The tagline is “Gentle. Comfortable.Professional” but the looks on the patients faces along with the resounding, realistic sound effects make every twist, turn, and posture adjustment agonizing to watch. It’s also hard to interpret Mr….

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31 May '13

When Accidents Go Viral · Windows Training Camp Ads

In a new series of ads for Windows 8 bizarre and interesting competitions take place to portray the the benefits of the new operating system. Originally intended for Asian markets these ads were a hit everywhere after being posted on the main Microsoft Youtube page by mistake. These ads are the kind of weird we…

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01 May '13

Charmin · Baby Got Back

Sir Mix-a-Lot’s “Baby Got Back” returns to the marketing world in this new campaign for Charmin.  It’s far from what we’d expect from the Charmin brand but it works for this campaign. The commercial starts out with a do not disturb sign over the handle of a bathroom door then cuts to 3-D bear breaking…

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