idea blog

Marketing commentary for better. Or worse.

16 Aug '13

2D Business Card Becomes a Mini 3D Chair

British creative Richard C. Evans developed the logo and clever business card design for Bentply, a modernist furniture store located in central London. The business cards, which appear very traditional, are perforated in a special way that allows the card to transform into a 3D mini armchair. We found this to be inspiring and loved…

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05 Aug '13

Back to Vinyl · The Office Turntable

Kontor records and agency Ogilvy developed this brilliant direct mailer to promote Dj Boris Dlugosch’s new track to the advertising industry. Sticking to their roots the mailer was designed to replicate the Dj’s most important tool; the turntable, and arrived with a vinyl record to preview the new track. But how do you play the vinyl…

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17 Jul '13

Your Home Clean as New · LG Vacuum Ads

This vacuum cleaner ad comes all the way from Brazil for LG and was a winner at this years Cannes Lions International Festival of Creativity. Highlighting the cleaning power of the vacuums, the tagline reads “Your home clean as new” with the supporting image of different living spaces filled with furniture still in the moving…

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15 Jul '13

The World’s First Branded Coffee Stain

To grab the attention of key account holders at the high profile Markant Trade Fair in Germany, European kitchen towel brand Regina, with agency OgilvyAction Düsseldorf, crafted a set of unique coffee mugs and distributed them at the trade show. Going off the idea that business deals have a higher success rate over a cup of coffee Regina…

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27 Jun '13

Silver in the City · Not Your Average Gift Store

Based in Indianapolis, SIlver in the City is an unconventional gift store that sells jewelry, houseware, and a frequently updated array of whatnots for those hard to gift people in your life. In their new campaign from agency Young & Laramore, Silver in the City highlights a few of their interesting gifts with some laughable lines….

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24 Jun '13

Insect Repellent Brands Launch Look-alike Campaigns

Biolit and Orphea are insect repellent brands with a solid track record in the extermination industry. In separate campaigns both brands used a similar concept but execute in different ways. The Biolit ads show a mass of creepy crawlies fleeing the undeniable oblivion in the spray cans arc. While Oprheas outdoor ad features a billboard…

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