idea blog

Marketing commentary for better. Or worse.

21 Jun '13

McDonalds · Customers Create the Best Burgers in the World

McDonalds customers from Finland were challenged to create and name the best hamburger. After filtering through numerous entries the winners were the Hevikana, McSmokey Chili, Nams. The winning burgers and their creators were recognized with a personalized animated spot and print ad. This is a perfect example of how to crowd source creativity and get fans…

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08 Jun '13

There’s Two Sides to Every Story · Sharpie Twin Tip Markers

Depending on the point of view a story can be told in many different ways. Agency Draftfcd demonstrates this in this print campaign for Sharpies twin tip markers. One by one, each ad illustrates the first lunar landing, the Facebook story, and highlights Prince Harrys life up to his most recent jaunts around the world. The…

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29 May '13

Lurpak · The Cook

Lurpak, a Danish butter brand reminds us of the magic that takes place when a chef and all their tools come together. Crafted by Wieden + Kennedy this spot features stunning sequences that commands your attention from start to finish. Nice work. Client: Lurpak Agency: Wieden + Kennedy

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22 May '13

Taco Bell · Silver Dollar

In this new ad for Taco Bell an old man reflects on the nostalgia tied to the silver dollar that once saved his life. Staying true to family tradition he prepares to pass the heirloom down to his grandson when suddenly his urge for Taco Bells $1 Cravings Menu takes over. Without hesitation grandpa decides…

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21 May '13

ANAR Foundation · Only for Children

For the Spanish child advocacy group, ANAR, Agency Grey created this brilliant ad using lenticular printing to deliver two different messages based on the readers vantage point. In effort to help children who suffer from child abuse the ad looks and reads different to children or anyone under 4 foot 3 than it does to most…

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08 May '13

Evian · Baby & Me

Here’s a fun fact. In 1935 Evian was first recommended as a perfect water for babies.  Staying true to Evian heritage, agency BETC produced “Baby & Me” for Evians new Live Young campaign. After being live for a little over a week the TV spot has gained over 30 millions views and is a great…

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