idea blog

Marketing commentary for better. Or worse.

06 May '13

Nissan · Vases

Innovative car ads are an obscurity in ad world and tend to follow the same guidelines. The ingredients are the same and typically feature a shot of the vehicle as the centerpiece accompanied by some attractive copy and statistics to highlight a new feature and beef up the brand. Agency Lew’LaraTBWA of Brazil took a…

Read More
03 May '13

Pictionary · Quick Draw Wins

The quick draw always wins in Pictionary and this clever series of ads from Ogilivy Malaysia is a winner too. It’s simple, effective, and the idea is brought to life with awesome illustrations. This series is a new installment of their award winning ads from 2011. You can see both sets in the gallery below….

Read More
01 May '13

Charmin · Baby Got Back

Sir Mix-a-Lot’s “Baby Got Back” returns to the marketing world in this new campaign for Charmin.  It’s far from what we’d expect from the Charmin brand but it works for this campaign. The commercial starts out with a do not disturb sign over the handle of a bathroom door then cuts to 3-D bear breaking…

Read More
29 Apr '13

Go Outside · Digital Prison

Go Outside, a Brazilian publication, released this powerful image driven campaign for a recent issue of their magazine. Go Outside features stories covering recreational, extreme, and performance based outdoor activities. In the ads an iPhone, computer mouse, and clock are skillfully transformed into lifelike prisons and represent the obsessive attachment we have to our modern day…

Read More
25 Apr '13

Guitar Player Magazine · Good Music

Leo Burnett makes two cool ads for Guitar Player Magazine. The ad reads “Nothing goes right when music goes wrong.” with two graphs displaying some interesting information. The data has no direct relation but if you love good music these ads make perfect sense. Aside from one minor typo we approve of these ads. Nicely…

Read More
24 Apr '13

Old Spice · Soap Ads

Following the recent trend of 80’s themed adverts, Old Spice launches a retro campaign for their new bar soaps. Both spots play up on the singing narrative and super up-beat melodies traditional to late 80’s and early 90’s commercials and they execution is flawless. We’re still on the fence as to the similarities to Budweiser’s “Real Men…

Read More