Viral Watch: “24 Hours of Happy”
We like what Pharrell’s done here. In what he calls “the world’s first 24 hour music video,” various dancers – professionals and amateurs, celebrities and unknowns (mostly unknowns) – move along to the new single, one at a time, one after the other after the other (after the other). It’s all…
Read More“Radiant Orchid” Is Pantone’s 2014 Color of the Year
Move over, Emerald. There’s a new color of the year in town. From Pantone, our global color authority: “While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman,…
Read MoreCokes Introduces New Mini Bottles With 3D Printing Mini Me Campaign
To promote their resized packaging in Israel, Coca Cola teamed up with agency Gefen Team to produce life like, 3D printed figurines of customers through the appropriately titled Mini-Me campaign. The miniature figures were limited to 150 and to be entered to win participants had to download a special mobile app, and create personalized minis…
Read More2D Business Card Becomes a Mini 3D Chair
British creative Richard C. Evans developed the logo and clever business card design for Bentply, a modernist furniture store located in central London. The business cards, which appear very traditional, are perforated in a special way that allows the card to transform into a 3D mini armchair. We found this to be inspiring and loved…
Read MoreDove Camera Shy
After the success of their award winning Real Beauty Sketches ad, Dove follows up with the release of Camera Shy. In this sixty-second video they explore the tendency of shying away that some women display when approached by camera. As the women continue to hide the video transitions to footage of young girls bravely facing…
Read MoreBack to Vinyl · The Office Turntable
Kontor records and agency Ogilvy developed this brilliant direct mailer to promote Dj Boris Dlugosch’s new track to the advertising industry. Sticking to their roots the mailer was designed to replicate the Dj’s most important tool; the turntable, and arrived with a vinyl record to preview the new track. But how do you play the vinyl…
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